Post by account_disabled on Feb 27, 2024 13:30:24 GMT 7
Budget proportionate to the number of active ad sets CBO campaign budget First of all, let's keep in mind that there must always be consistency between the budget at our disposal and the number of active ad sets in a campaign with budget optimization: for example, €100 of daily budget is sufficient to allow effective optimization of spending on 2 or 3 adsets, no more. This is because each adset would have a theoretical budget between €30 and €50 and therefore good opportunities to return data useful for the optimization phase . Without data from high enough spend, Facebook simply isn't in a position to understand where it makes sense to spend more. Audience without overlaps and homogeneous types of audience CBO Audience Secondly, it is advisable to exploit, within a campaign with budget optimization, audiences without overlapping, so as not to distort the results deriving from each group of adverts. Furthermore, a campaign with budget optimization should contain ad sets with generally homogeneous types of audience, especially based on their proximity to the top of the funnel.
If a campaign contained both "cold" and "warm" audiences, we would risk a very Panama mobile number list strong disproportion in the allocation of the budget, without the possibility of manually "scaling" the budgets to better manage the audience segments. It will therefore be necessary to divide the different "cold" and "hot" audiences between different campaigns, with different budgets, and possibly "scale" the campaigns and no longer the ad sets. Campaign planning Finally, pay attention to campaign planning. As reported by Facebook, a CBO campaign uses its budget on active ad sets and does not "worry" about those scheduled but paused: therefore it is necessary to set the ad groups with the same end date (if it is not a “always on” campaign) to avoid too much inequality in the automatic allocation of the budget or even to have ad sets completely cut out of the campaign, which will end (probably exhausting the entire budget) when the active ad sets expire.
CBO: let's take stock Fb Ads automated management Budget optimization at campaign level essentially simplifies the management of Facebook ads and, in theory, should improve and stabilize performance over time. But at what cost? Firstly, we will no longer have completely free (but no less fallible) control of the budget allocation in the different ad sets. We will have to structure different campaigns based on the nature of the audience to be reached and "monitor" the trend of costs per action at the deepest level possible, to understand whether the optimization implemented by the Facebook algorithm is actually working for us. advantage: this means privileging high-value objectives, when possible, and having high budgets to be used over a long period of time. For more experienced professionals, it will also involve setting up automations based on CTR, CPA or attempting to set different objective bids for each active adset. All that remains is to get to work! Are you looking for the winning strategy for managing your advertising? Contact us for a consultation: we will help you find your target and best optimize your investment budget.
If a campaign contained both "cold" and "warm" audiences, we would risk a very Panama mobile number list strong disproportion in the allocation of the budget, without the possibility of manually "scaling" the budgets to better manage the audience segments. It will therefore be necessary to divide the different "cold" and "hot" audiences between different campaigns, with different budgets, and possibly "scale" the campaigns and no longer the ad sets. Campaign planning Finally, pay attention to campaign planning. As reported by Facebook, a CBO campaign uses its budget on active ad sets and does not "worry" about those scheduled but paused: therefore it is necessary to set the ad groups with the same end date (if it is not a “always on” campaign) to avoid too much inequality in the automatic allocation of the budget or even to have ad sets completely cut out of the campaign, which will end (probably exhausting the entire budget) when the active ad sets expire.
CBO: let's take stock Fb Ads automated management Budget optimization at campaign level essentially simplifies the management of Facebook ads and, in theory, should improve and stabilize performance over time. But at what cost? Firstly, we will no longer have completely free (but no less fallible) control of the budget allocation in the different ad sets. We will have to structure different campaigns based on the nature of the audience to be reached and "monitor" the trend of costs per action at the deepest level possible, to understand whether the optimization implemented by the Facebook algorithm is actually working for us. advantage: this means privileging high-value objectives, when possible, and having high budgets to be used over a long period of time. For more experienced professionals, it will also involve setting up automations based on CTR, CPA or attempting to set different objective bids for each active adset. All that remains is to get to work! Are you looking for the winning strategy for managing your advertising? Contact us for a consultation: we will help you find your target and best optimize your investment budget.