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In addition A to demographic and psychographic characteristics a leads purchasing and media behavior is important in defining the target group. Are the buyers impulse buyers How do you use the different media Psychographic data finds its place in almost every advertising campaign and plays with the emotions of potential leads. Because emotional content is much more authentic and sells products or services better than purely demographic content.



A In addition to defining target groups and creating personas or individual groups this data is used as targeting criteria in popular forms of advertising. Ads on Google Switzerland Email List Facebook and Instagram often work with purely demographic measures. The differences between demographic and psychographic characteristics are Psychographic characteristics vs. demographic characteristics Buyer persona as a basis In comparison to the target group the buyer persona represents a deep description of a fictional character.






This is ideally a prototype of the customer base that makes up a company and with this method makes buyers real and tangible. When creating a persona demographic and psychographic characteristics complement each other perfectly. Using target group segmentation companies filter out detailed criteria based on both data sets  intersection of real interested parties but on a single fictitious customer. The ideal customer of your customer group is the focus of events.